Digital marketing is the modern way to put your local business on the map. There are many different ways to go about it as well. Social media, content marketing and SEO are just a few ways in which digital marketing can help grow your local business.
Facebook ads are a great way of finding the right audience for you and your business, whether you are a local, national or international business. They can also be great for targeting local audiences as well which lowers the audience and makes it less costly.
A good example for your target audience would be for a mummy makeover. You are not going to want to target the male audience here. Instead, you should look at females. You may also want to target a specific age group like 25-40-year-olds. Facebook ads can be costly so it is best if you reduce your audience if you want to reach the appropriate audience for your adverts.
Instagram is another simple yet very effective way to promote and advertise your business. An example, if you have a clothing brand, then pictures of new releases will be a good way to promote your products.
Instagram is an easy platform to target locations as well with location tags on your story and Instagram posts. Not to mention it is great for interacting with your customers and getting large influencers to promote your product.
SEO (Search Engine Optimisation)
This is to do with the rankings of your website on Google. A good example is if you are cosmetic surgery in Manchester. People will Google “cosmetic surgery manchester” to find your business. Where your business comes up will depend on how well you optimise your site and how well you rank for those keywords.
Where you rank for those keywords will benefit your business massively because the higher it is, the more people are going to view your site. You can also rank for other keywords that are not necessarily local as well. You can even try and reach out to a much larger audience if you wish.
Your content on your website is not only massive for informing what your business does. It is also very important for your SEO ranking as well. Writing blogs about what your business has to offer as well as assisting with your google rankings is a great way to market your business.
Including content on your website will also improve the domain authority of your website and the relevance of your business. You can then link to this with another site and if it earns more inbound traffic then this will increase your domain authority.
Marketing has been the main way to get your business out there for many years. However, it has changed a lot. Using digital marketing for your business is definitely the way forward for both local businesses and national/ international businesses.
Just remember, you have got to learn the best ways to market your business. Including, how to do it, then you will start to see the rewards.