NEW YORK—The Conductor Foundation, an initiative supported by enterprise SEO technology leader, Conductor, Inc., to increase the online visibility of nonprofit organizations through training workshops and grants, announced that the National Kidney Foundation (NKF) is the first of three charities to receive the Conductor SEO Grant.
The NK was awarded the grant based on its proven commitment to having a strong online presence that supports its vision: to enhance the lives of everyone with, at risk of or affected by kidney disease.
Now in its second year, the Conductor SEO Grant provides select charitable nonprofit organizations with Conductor Searchlight, the world's leading enterprise SEO platform, as well as ongoing support and services from the SEO experts at Conductor. With Conductor Searchlight in place, nonprofit organizations can benefit from the same strategic, enterprise-level SEO solution used by Fortune 500 companies to measure, improve and manage natural search.
The NKF joins previous Conductor SEO Grant recipient, Housing Works, to embrace digital marketing best practices and automate much of the time-consuming tasks associated with SEO tracking and analysis. The end goal of the Conductor SEO Grant is to help nonprofits capture more site traffic, redirect staff resources to other marketing efforts and ultimately drive awareness and support for their causes.
"SEO is a great way to build cause awareness, educate the public and reach funding goals at an accelerated rate," said Tim Davis, chief advancement officer at the NKF. "We are delighted to have been awarded the Conductor SEO Grant and we look forward to working closely with The Conductor Foundation and utilizing their resources to reach our search goals."
"The Conductor Foundation has come a long way since its launch last year—we've helped many local nonprofits and national charitable organizations through our education workshops and the Conductor SEO Grant," said Seth Besmertnik, CEO of Conductor. "Our work with respected charities like the National Kidney Foundation is an important part of being Conductor. We are committed to sharing our expertise with others while striving to better the world around us."